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Although there is extensive literature documenting hands-on learning experiences in engineering classrooms, there is a lack of consensus regarding how student learning during these activities compares to learning during online video demonstrations. Further, little work has been done to directly compare student learning for similarly-designed hands-on learning experiences focused on different engineering subjects. As the use of hands-on activities in engineering continues to grow, understanding how to optimize student learning during these activities is critical. To address this, we collected conceptual assessment data from 763 students at 15 four-year institutions. Students completed activities with one of two highly visual low-cost desktop learning modules (LCDLMs), one focused on fluid mechanics and the other on heat transfer principles, using two different implementation formats: either hands-on or video demonstration. Conceptual assessment results showed that assessment scores significantly increased after all LCDLM activities and that gains were statistically similar for hands-on and video demonstrations, suggesting both implementation formats support an impactful student learning experience. However, a significant difference was observed in effectiveness based on the type of LCDLM used. Score increases of 31.2% and 24% were recorded on our post-activity assessment for hands-on and virtual implementations of the fluid mechanics LCDLM compared to pre-activity assessment scores, respectively, while significantly smaller 8.2% and 9.2% increases were observed for hands-on and virtual implementations of the heat transfer LCDLM. In this paper, we consider existing literature to ascertain the reasons for similar effectiveness of hands-on and video demonstrations and for the differing effectiveness of the fluid mechanics and heat transfer LCDLMs. We discuss the practical implications of our findings with respect to designing hands-on or video demonstration activities.